If you’re a true beauty guru who loves the transformation that makeup can create, you’re most likely a big fan of a great blush. Compared to a highlighter or a foundation, blush creates this illusion that no other product can achieve. From vibrant pinks, plums, corals, and more, there are so many ways a good blush can elevate your makeup look and bring some brightness to your face. But this additional step in your makeup routine hasn’t always been a plus for those with darker skin tones.
For as long as makeup has been around to enhance a woman’s features, it has been historically trickier for black and brown women to find what they need in order to achieve the same effects. Most blushes are too pale, too bright, or just the wrong colour entirely for darker skins. This is why we’ve built Maréna Beauté and curated colour palettes exclusively to match the complexions of consumers with darker skin tones. In an effort to close the gap within the beauty industry, our products are designed for all women regardless of the colour of their skin. When it comes to blushes specifically, Maréna Beauté has formulated products that create a warm, natural-looking flush that does exactly what blush is meant to do, pronounce the admiral features of black and brown women.
Blush is often the finishing touch to any makeup look and at Maréna Beauté, we’ve crafted our blush to have a rich glow while adding vibrancy to darker complexions. When we began formulating our products, we started by focusing on undertones and what that means for application. While it’s easy to look on the surface of skin, we know it changes for a variety of reasons, but what stays constant is the undertone. For black and brown skin tones, there’s a colour underneath the surface that reveals so much. In order to create the perfect blushes for women with darker skin tones, we had to take a deeper look into the three undertone colours or warm, cool, and neutral to see how we can formulate blushes to best match our melanated beauties.
When it comes to having a neutral undertone, there is no true colour range, depending on your personal style of makeup, you can be universal. For this type of beauty, we recommend our Terre Rouge, Cardinal, Sweet Brown or Chocolat so you can play with multiple types of colours and find what you love the most.
For those with a golden yellow skin tone, they most likely will fall under the category of a warm undertone. Blush colours such as reds, corals, and roses, are best-fitting to enhance their features. Our Charming Peach Blush Tarou Duo offers both a Sweet Brown and Marron Peach colour that compliments warmer undertones.
A cooler undertone is generally associated with a fairer skin colour that hint toward a blue, pink, or even red complexion. For those whose cheeks turn pink after a few moments in the sun, you probably have more of a cool undertone. Depending on the makeup look, these skin tones would benefit from using our CASHMERE ROSE or GARMI to intensify their cheeks.
Once we established the undertones, we were able to really focus on the needs for black and brown skin tones, and skin types. Generally, those with melanin are prone to have more oily skin, while this adds to our natural glow, the right blush can accentuate features that you’d never expect. This is one of the reasons why our Blush Tarou is our best-selling product. Not only does it have an extensive range of colour options, but the application provides everything you need for the perfect hue and comfort for your skin. With a velvety feel, minimal shimmer, matte finish, and excellent blendability, it’s the ultimate blush for those with darker complexions.
Unlike other blushes that cater to fairer skin tones, we’ve kept the color without the tacky, sticky feel, which can be uncomfortable overtime. While our formula is suitable for all skin types, as a powdered blush, this best-seller can absorb excess oil, making it an excellent choice for women with oily skin. Each of our eight colour choices offer a highly-pigmented shade that glides beautifully on the skin, giving you more control over application. If you need to, you can always add more, but with the right brush, you’ll pick up just the right about of product to finish off any makeup look.
As a black-owned and women-owned company, closing the gaps in the traditional views of makeup is what we aim to do at Maréna Beauté. It is essential to us that our products are able to make a connection with not only who you are but how you navigate in your everyday life. In an effort to advocate for diversity in the cosmetic realm, it’s clear that a new path needs to be forged to reclaim beauty for those who want to participate in all parts of makeup, especially blush. Through our innovation and hard work, we have celebrated our accomplishment to redesign what it means to enhance your features as a black and brown woman. Without measurement, or any universal standard, the concept of caring for appearance comes from deep within, both from the earth and yourself.
For black women especially, beauty is a physical, mental, and emotional journey that fuels happiness from traditional makeup routine. We proudly provide our customers with products that will broaden their comfort level within the beauty industry. As an inclusive brand, we serve and love everyone who wants to express themselves through makeup. We have a galaxy-size vision for uniting everyone through the artistry of makeup. Learning and connecting with one another for the love of cosmetics and lifting the spirits of anyone who wishes to express themselves is what drives us to do what we love every day.
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